i did some researched in issuu.com to get some ideas.
https://issuu.com/noeemi/docs/guide-to-great-logos-v1
Logo Research
For my brief i have been asked to analyse a logo. I researched some logos and found it on this website https://issuu.com/stevieb3/docs/logo_research and selected different range of logos. i have researched some information about logos from 'just my type' simon garfield (book about fonts). illustration- play by viction:workshop itd
what is a Logo?
A Logo is a design symbolising ones Organization. It is a design that is used by an Organization for its letterhead, advertising material, and signs as an emblem by which the Organization can easily be recognize, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
I have found out that there are different types of logo from 'no dinx' website.
SYMBOL OR ICON: THIS TYPE OF LOGO REPRESENTS THE COMPANY IN A SIMPLE BUT BOLD MANNER. IN MOST CASES, THE IMAGE IS ABSTRACT AND STYLIZED TO GIVE VISUAL INTEREST. MOST COMPANIES THAT USE THIS TYPE OF LOGO WILL HAVE A VERY SIMPLE MAIN LOGO, BUT MAY CHOOSE TO CREATE ADDITIONAL ALTERNATIVE VERSIONS THAT APPEAR A LITTLE MORE FLASHY. THE HUMAN MIND CAN EASILY REMEMBER A SIMPLE FORM MUCH EASIER THAN A COMPLEX ONE. IT’S BEST TO USE A SIMPLE SYMBOL OR ICON IF YOU PLAN ON BUILDING A LARGE BUSINESS. YOU PROBABLY RECOGNIZE SYMBOL LOGOS LIKE APPLE, SHELL AND MERCEDES-BENZ.
WORD MARK: THESE ARE UNIQUELY STYLED TEXT LOGOS THAT SPELL OUT THE COMPANY OR BRAND NAME. MANY TIMES, CUSTOM FONTS ARE CREATED SPECIFICALLY FOR BRANDS TO USE ACROSS ALL THEIR MARKETING AND BRANDING COLLATERAL. SOME EXAMPLES INCLUDE FACEBOOK, DISNEY AND SONY.
LETTER MARK: LETTERMARKS ARE EXCLUSIVELY TYPOGRAPHIC. THEY USE A SYMBOL REPRESENTING THE COMPANY THROUGH THE USE OF ITS INITIALS OR THE BRANDS FIRST LETTER. MANY COMPANIES CHOOSE TO USE THIS TYPE OF LOGO BECAUSE THEIR INITIALS CAN BETTER GRAPHICALLY ILLUSTRATE THE COMPANY BETTER THAN THE FULL NAME (NAME IS TOO LONG), THE NAME IS HARD TO PRONOUNCE, OR IT’S JUST NOT DISTINCT ENOUGH TO CARRY ITS OWN WEIGHT. SOME COMPANIES AND ORGANIZATIONS THAT USE LETTERMARKS INCLUDE HEWLETT-PACKARD, CHANEL AND GENERAL ELECTRIC.
COMBINATION MARK: THESE LOGOS COMBINE A WORDMARK AND A SYMBOL OR ICON TO GIVE THE FLEXIBILITY FOR THE USE OF EITHER OR BOTH ELEMENTS ACROSS A VARIETY OF APPLICATIONS. A WELL-DESIGNED COMBINATION MARK LOOKS JUST AS GOOD WITH THE ELEMENTS SEPARATE AS IT DOES WITH THEM TOGETHER. YOU MIGHT RECOGNIZE SOME COMBO MARKS LIKE HAWAIIAN AIRLINES, ADIDAS AND SPRINT.
EMBLEM: AN EMBLEM LOGO ENCASES THE COMPANY NAME WITHIN THE DESIGN. SOME EXAMPLES INCLUDE STARBUCKS, THE NFL AND HARLEY-DAVIDSON MOTORCYCLES
https://nodinx.com/5-basic-types-of-logos/ (accessed Jan. 15th 2017)

https://issuu.com/eman-abdelghany/docs/branding_elements_logos_vol2

this website gave me ideas of what kind of font and design i could use.
i searched some logos in youtube to practise how to use the illustrator properly because of my little experience with it.
Rivers C. (2008). Logo-Art, Mies: RotoVision SA
Moleskincity. (2007, June, 21st). Moleskine Paula Scher notebook@Detour exhibition. Retrieved from https://www.youtube.com/watch?v=I7M7U8rP_K8
this youtube video gave me examples of different kind of letters.
Logopalooza 3 - The Art of Brand & Logos https://issuu.com/thelogofactory/docs/logopalooza3
Logopalooza features dozens of logo examples, case studies and other interesting features revolving around logos.