table

A.1 List digitally published products?

A.2 How is the product used by the audience? (e.g. inform them)

A.3 Where are digitally produced products published?

e-newspaper	to have an easier access to the news that they are publishing in the newspapers	internet (websites)
e-magazines	to entertain themselves of the gossip of celebrities	internet
e-books	to entertain themselves	websites
adverts	to inform them about the products that they are advertising	youtube/tv channels
music magazines		amazon

note: i'm not able to type in the blank box...

reference of assessment

i did some researched in issuu.com to get some ideas. 

https://issuu.com/noeemi/docs/guide-to-great-logos-v1

Logo Research
For my brief i have been asked to analyse a logo. I researched some logos and found it on this website https://issuu.com/stevieb3/docs/logo_research and  selected different range of logos. i have researched some information about logos from 'just my type' simon garfield (book about fonts). illustration- play by viction:workshop itd

what is a Logo?
A Logo is a design symbolising ones Organization. It is a design that is used by an Organization for its letterhead, advertising material, and signs as an emblem by which the Organization can easily be recognize, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

I have found out that there are different types of logo from 'no dinx' website.

SYMBOL OR ICON: THIS TYPE OF LOGO REPRESENTS THE COMPANY IN A SIMPLE BUT BOLD MANNER. IN MOST CASES, THE IMAGE IS ABSTRACT AND STYLIZED TO GIVE VISUAL INTEREST. MOST COMPANIES THAT USE THIS TYPE OF LOGO WILL HAVE A VERY SIMPLE MAIN LOGO, BUT MAY CHOOSE TO CREATE ADDITIONAL ALTERNATIVE VERSIONS THAT APPEAR A LITTLE MORE FLASHY. THE HUMAN MIND CAN EASILY REMEMBER A SIMPLE FORM MUCH EASIER THAN A COMPLEX ONE. IT’S BEST TO USE A SIMPLE SYMBOL OR ICON IF YOU PLAN ON BUILDING A LARGE BUSINESS. YOU PROBABLY RECOGNIZE SYMBOL LOGOS LIKE APPLE, SHELL AND MERCEDES-BENZ.

WORD MARK: THESE ARE UNIQUELY STYLED TEXT LOGOS THAT SPELL OUT THE COMPANY OR BRAND NAME. MANY TIMES, CUSTOM FONTS ARE CREATED SPECIFICALLY FOR BRANDS TO USE ACROSS ALL THEIR MARKETING AND BRANDING COLLATERAL. SOME EXAMPLES INCLUDE FACEBOOK, DISNEY AND SONY.

LETTER MARK: LETTERMARKS ARE EXCLUSIVELY TYPOGRAPHIC. THEY USE A SYMBOL REPRESENTING THE COMPANY THROUGH THE USE OF ITS INITIALS OR THE BRANDS FIRST LETTER. MANY COMPANIES CHOOSE TO USE THIS TYPE OF LOGO BECAUSE THEIR INITIALS CAN BETTER GRAPHICALLY ILLUSTRATE THE COMPANY BETTER THAN THE FULL NAME (NAME IS TOO LONG), THE NAME IS HARD TO PRONOUNCE, OR IT’S JUST NOT DISTINCT ENOUGH TO CARRY ITS OWN WEIGHT. SOME COMPANIES AND ORGANIZATIONS THAT USE LETTERMARKS INCLUDE HEWLETT-PACKARD, CHANEL AND GENERAL ELECTRIC.

COMBINATION MARK: THESE LOGOS COMBINE A WORDMARK AND A SYMBOL OR ICON TO GIVE THE FLEXIBILITY FOR THE USE OF EITHER OR BOTH ELEMENTS ACROSS A VARIETY OF APPLICATIONS. A WELL-DESIGNED COMBINATION MARK LOOKS JUST AS GOOD WITH THE ELEMENTS SEPARATE AS IT DOES WITH THEM TOGETHER. YOU MIGHT RECOGNIZE SOME COMBO MARKS LIKE HAWAIIAN AIRLINES, ADIDAS AND SPRINT.

EMBLEM: AN EMBLEM LOGO ENCASES THE COMPANY NAME WITHIN THE DESIGN. SOME EXAMPLES INCLUDE STARBUCKS, THE NFL AND HARLEY-DAVIDSON MOTORCYCLES

https://nodinx.com/5-basic-types-of-logos/ (accessed Jan. 15th 2017)

 

https://issuu.com/eman-abdelghany/docs/branding_elements_logos_vol2 
this website gave me ideas of what kind of font and design i could use.

i searched some logos in youtube to practise how to use the illustrator properly because of my little experience with it.


Rivers C. (2008). Logo-Art, Mies: RotoVision SA 

Moleskincity. (2007, June, 21st). Moleskine Paula Scher notebook@Detour exhibition. Retrieved from https://www.youtube.com/watch?v=I7M7U8rP_K8 
 this youtube video gave me examples of different kind of letters.

Logopalooza 3 - The Art of Brand & Logos  https://issuu.com/thelogofactory/docs/logopalooza3 

Logopalooza features dozens of logo examples, case studies and other interesting features revolving around logos. 

pop typography - I STUDIO

1. i used the rectangle tool and enlarged it to cover all the paper
2. i put no stroke and filled it in black
3. clicked the type tool
4. typed I STUDIO and changed it to white
5. enlarge it
6. clicked "character"
7. put all caps 
8. change the font to "impact"
9. go to object then click expand
10. check if the object and the fill is ticked.. if so then just click OK
11. use the pen tool and put lines across each letter in different ways as you like
12. don't forget to put fill as none and the stroke as black
13. after you're done... go to object and ungroup the letters
14. remove the pieces unwanted 
15. then click the piece you want and if you want a piece of each letter with the same colour 
16. click one piece of a  then click shift and click other pieces
17. change colour
18. change the background

trace

1. i chose an image
2. i traced it 
3. i coloured it in

Using the Type Tool and more. (20/10/16)

1. select the type tool.
2. use the control panel to alter the font and the size of the text.
3. use the area tool which allows you to place the text inside of any shape.
4. draw a path with any equipment to be able to use the "type on a path tool" first.
5.  use the line segment tool to draw a path.
6. select the vertical type tool to be able to text on the line.

urban

1. chose urban art
2. look at examples 
3. select the type tool
4. use the gradient
5. use the control panel to change the font
6. select the white arrow 
7. organise the pieces of shapes.

shapes

1. use different shapes e.g. circles, rectangles etc.
2. expand it
3. use gradient to colour in
4. use all the tools that are related to the width tool