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Thursday, 19 January 2017

logos



 this logo is a combination mark.
The outline of the sphere is grey which is an unemotional colour. it is detached, neutral, impartial and indecisive. Gray is the colour of compromise - being neither black nor white, it is the transition between two non-colours. The closer gray gets to black, the more dramatic and mysterious it becomes. The closer it gets to silver or white, the more illuminating and lively it becomes. Being both motionless and emotionless, gray is solid and stable, creating a sense of calm and composure, relief from a chaotic world.
I think the stains of paint may mean that the world is covered of art. The paint is splashed over the grey sphere covering it with colours. the logo is quite creative i think as it's a combination of colours that has different meanings and by placing the stains across the sphere. it works very adequately for a website as well as for printing purposes. i think the type of the logo's company would be a design studio. i think in illustrator they might have used the ellipse tool then put three small ones around it. Use pathfinder to divide them. the visual contrast is high which helps with text being read.
  this logo is a wordmark. It looks like the heart shape is made of as origami. Both sides have different colours, one has 2 colours and the other has just one colour which means that the heart is separated and different from each other. the purple piece of the heart can symbolise a sensitive, understanding and compassionate love. duty, honour, royalty and good judgement. i think this logo's company would be of a delivery company because it  has like some kind of dull brown colour of a box. it has tactile texture
 The logo does not look simple.  It's a rectangle with frame in black and white. most of the space is invaded by the branches and flowers. The word Kelmscott is written in like a victorian font also it is written in a parchment so you can notice that both are from an old time. it has a tree in the middle. it looks like the branches are expanding all over the frame. the area is filled with the elements so it is a positive space. the rectangles has strokes.
This logo is a symbol or icon. The Toyota logo, much like the company itself, is recognized as a paramount in the world of automobiles. the logo speaks of simplicity and elegance with a sleek look, upbringing style, attraction and philosophy all at one place.
Design elements of the Toyota logo:
The unique design of the Toyota logo not only symbolizes great quality but also ties the tradition of its founders by the Japanese culture behind it. The parallel ovals represent the company's trust to it's customers and a promise of satisfaction.
Shape of the Toyota logo:
The shape of the Toyota logo is elliptical,appearing as an oval slightly elongated from the horizontal sides. Furthermore,there are three ellipses symbolizing the heart of the customer; the product and the great advancements in the technology that the company has made.
Colour of the Toyota logo:
the main colours used in the Toyota logo are red and white, both speaking of their own beauty. the ellipses are made in either red with a white background or seen as metallic; sequentially giving the Toyota logo a sleek and elegant look.
Font of the Toyota logo:
The font of the Toyota logo is simple roman style saying 'Toyota' which is brief enough to let the customer know of it. simple yet graceful, the fonts give the logo the beauty it is worth of. Today, the Toyota company forms a signpost in the quality automobiles recognized and trusted all of its luxurious soothe and quality product.
Toyota's logo evolution:
The logo, like the company, is widely recognized for its creativity and simplicity. It has become a symbol of pioneering automotive and non-automotive products and services. The Toyota logo bears a meaningful visual identity with strong visual impact. It symbolizes the energetic transition of the company from a family business to the expansion of a worldwide company.

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